Tag Archives: twitter

The Bane of Social Media

Social Media Conundrums

Social media is the bane of all brands.

@Publix crowd flow
@Publix crowd flow (Photo credit: mvndrvrt)

Things can go wrong so easily, often impacting your brand  without any warning.

You should definitely stay away from social media at all costs.

You should definitely stay away from social media at all costs

Okay, maybe I really didn’t mean all that. Actually, I did.   Just kidding.

You don’t need to stay away from social media, but you should know what people are saying about you.  Here’s a couple of recent examples where social stuff happened.


As reported by Huffington Post, #CancelColbert trended for more than 36 hours starting Thursday, March 27, after an offensively Orientalism-themed tweet from the show’s Twitter account. “I am willing to show #Asian community I care by introducing the Ching-Chong Ding-Dong Foundation for Sensitivity to Orientals or Whatever,” read the tweet (sent and later deleted by a web editor for the show’s account).

The now-notorious “twit,” as Colbert called it in his Monday apology, was a line pulled from a segment about Dan Snyder and the Redskins, which targeted the use of racial slurs in his aggressively offensive “Washington Redskins for Original Americans” organization.

The other social event was an April Fool’s prank pulled off by a Miami blog that claimed Publix Super Markets was going to open stand-alone sub shops to compete with Subway.  This rumor spread like wildfire in Florida, leading to huge traffic for the305 blog, and a lot of extra work for the Publix social media team that day.

In the words of Spider-Man’s Uncle Ben, “With great power comes great  responsibility”.   When it comes to social media, most people forget that.


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The Internet of Peeps

 IoP = Internet of People

Your car may be the future cockpit of the Internet of Things (IoT), and your house will be largely managed by apps in a few years, but the big change coming down the road is the Internet of People. (IoP).  Actually, it’s just about here now.

I just used an app called Map My Walk to….map my morning walk around the lake.

The Internet for Peeps is here

Check it:


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Raising the Minimum Wage Raises Questions #RaiseTheWage


Raising the Minimum Wage looks inevitable, but what will happen as a result?

There’s this old adage about statistics that goes something li

829Strike Fast Food strike in Oakland
829Strike Fast Food strike in Oakland (Photo credit: Steve Rhodes)

ke “You can make statistics say anything you want.”  And sometimes, you can make them say completely opposite things, especially when it comes to politics, and especially pertaining to discussions about raising the minimum wage in the United States.

There’s a huge discussion in our country right now about raising the minimum wage.  Many groups, including organized labor are running campaigns  to pass such initiatives at the local, state and federal level.  President Obama just announced an Executive Order that raises the federal minimum wage for federal contractors to $10.10 an hour. It looks like a safe bet that similar changes will take place in other jurisdictions in the next couple of years.

The weird thing is nobody really seems able to credibly say what kind of impact these changes will have on our economy. Depending upon who you listen to, raising the minimum wage would either:

1) resurrect the middle class by spurring the economy to new heights; or 2) send us spiraling into the next Great Depression.

I’m confused, and so are the amateur and professional pundits on Twitter: (#RaisetheWage)

Update: from over on Think Progress and their article “What really happens when you raise the minimum wage” = “Sure, we might lose some jobs, but the people who work will be making more.”

“I bet Dems will say #RaiseTheWage will only cost 100k & GOP will say it’ll cost 900k jobs.”

“Give 16.5 million a raise, lift 900,000 out of poverty and put $2 billion into the economy? It’s time to #RaiseTheWage.”

“Grasping at straw men: Desperate Harry Reid invokes Koch Brothers in #RaiseTheWage demand wp.me/p2Q0J0-xd

#RaiseTheWage wld elimin8 500,000 Jobs #LibLogic: Not as bad as #Obamacare that’s good4Us. blog.heritage.org/2014/02/18/min..”

Media preview

“If we #RaiseTheWage to a #LivingWage, we won’t have to subsidize the fast food industry anymore. (poster) pic.twitter.com/6c0nYdihr2

Media preview

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What’s open on your Smart Phone?

Image representing Spotify as depicted in Crun...
Image via CrunchBase

Every once in a while, I see a travel web site or an airline in-flight magazine will run a story featuring what essential items some semi-famous traveller takes along in their briefcase or purse.

Today, I’m going to do the same thing except it’s going to be about what apps are always open on my iPhone.

Today these include:

• Apple stock market app
• Safari browser
• WordPress app for iPhone
• Hilton Hhonors app
-• Delta Airlines app
• LinkedIn app
• Facebook app
• Twitter app
• Radian6 app
• Kindle app
• Yahoo Fantasy Hockey 2014 app
• Gmail app
• iTunes
• Spotify app
• Trello app

No wonder my battery is dying all the time!

What’s open on your Smartphone?

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Just like Jelly roll

 Jelly, but no crunchy peanut butter

There are probably a bunch of posts out there on this already, but I haven’t read any yet.  Here’s a quick take on Jelly, the new crowd-source driven search app from Biz Stone.

Gratuitous song lyrics:

And it stoned me to my soul
Stoned me just like jelly roll
And it stoned me
And it stoned me to my soul
Stoned me just like goin home
And it stoned me”

Basically Jelly allows you to send a picture and a question out to your Facebook and Twitter connections and get your question answered via the Crowd.

It’s cute.  It’s kind of fun, and it feels like Snapchat, in that “I’m not sure exactly why I need this” way.  I haven’t played with it enough to do it justice yet.  There might be some utility there.  I know of at least one really smart HR social recruiter who is using it, but I haven’t checked out her stuff yet.

Here’s an article with a number of interesting suggestions about how early adopter brands might be able to put it to work.  Are you ready for this Jelly?



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Cheap Trick Thursday: Old School Social Recruiting Tip

 Invite Good Candidates to Apply

Wait staff w our food
Wait staff w our food (Photo credit: Food-ie Cho)

The title on today’s post is almost as long as the post itself.  Long before Facebook, Twitter and LinkedIn came along, I used to utilize a really cheap social recruiting methodology on a regular basis.  Many of the managers that I work with today still use it to recruit new talent at Publix.

Here it is in a nutshell.   If you are out and about in your local market and encounter someone who delivers great service, or shows a terrific work ethic, take note of that and thank them.  Then pull your business card from your pocket and tell them about the great place you work, and how you think they might make a great fit for that organization and invite them to come in and apply sometime.

Talent pipeline.  Boom.  It works especially well in the service industry sectors.

It’s not rocket science, but it’s cheap and effective.  You’re welcome.

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Burning questions for 2014: Marijuana and HR

Marijuana reform will challenge HR in 2014

English: The Wo/Men's Alliance for Medical Mar...
English: The Wo/Men’s Alliance for Medical Marijuana (www.wamm.org) presents Victoria, the nation’s first legal medical marijuana plant. (Photo credit: Wikipedia)

That drug policy you have developed and nurtured so lovingly over the years in your HR mad scientist lab is about to go up in smoke.  We are about to experience a tidal wave of reform intiatives  related to marijuana use.  The  resulting jumble of clashing laws and regional jurisdictions should provide plenty of opportunity for  corporate HR and legal for several years to come.

Depending upon where you live and work, the legal status of pot is going to very confusing to say the leasst.

Pot will still be illegal under federal jurisdiction.  The United States federal government regulates drugs under the Controlled Substances Act (CSA) (21 U.S.C. § 811), which doesn’t distinguish between medical and recreational use of marijuana. These laws are generally applied only against persons who possess, cultivate, or distribute large quantities of marijuana.  Many government contractors are required to provide drug free workplaces, and to develop rigorous drug testing programs to ensure that workers are drug free.

Medical marijuana use is currently legal in 20 states, and the District of Columbia, yet the use of medical marijuana remain unprotected under the Americans with Disabilities Act (ADA).

Courts in several states where medical marijuana is legal have held that employers still have the right to discipline and fire employees who violate company policies prohibiting the use of marijuana.  Two states, Washington and Colorado have legalized recreational use of marijuana, but this won’t necessarily protect users in the workplace.  According to a story in the Denver Post, nothing in the law will “affect the ability of employers to have policies restricting the use of marijuana by employees”.

Sorry dude, you can still get fired, even in sttes where weed is legal.  Sorry for wrecking the vibe, but it is still gonna be an HR par-tay!

Oh yeah, Uruguay just made pot completely legal, implementing reforms surpassing even the Netherlands, so that means it’s going to be a global issue for some of us.

Rock on, HR dude, rock on….


Read more: Employers can still fire Colorado pot smokers for legal use – The Denver Post http://www.denverpost.com/marijuana/ci_24799683/employers-can-still-fire-pot-smokers-legal-use#ixzz2omP4B9Wi

Read The Denver Post’s Terms of Use of its content: http://www.denverpost.com/termsofuse

Follow us: @Denverpost on Twitter | Denverpost on Facebook

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Am I ready to make a change?

Planning the launch of a new career

Career Day
Career Day (Photo credit: Tulane Public Relations)

It’s 4:30 am on Wednesday November 20th, and I’m awake thinking about how one goes about launching a new career.  I’m not unemployed or anything, I’m just going through the steps of working up a business plan for launching a new career direction.

Naturally, I start this project the same way I start every really important project in my life.  I pray at the altar of Google.

Oh Google, please help me find my way! Google, send me a sign (some hyperlinks) to guide me on my path.

Input: “launching a new career”

My efforts are rewarded! Google comes through with some advice.

Here’s some of what the Goog links suggest:

  • To make a dramatic career change, it’s important to have a clear direction.
  • Knowing what you want to do is half the battle. Now you need to find out what it takes to get hired. Your goal is to make yourself as smart as possible on this industry.   Read: blogs, career sites, books on this industry, forums and Twitter feeds with people working in this field
  • If you’re not in a position to simply up and leave your job to start over, there are other options. Consider how you do could work that interests you, and build your resume, while maintaining your current position:
    • Volunteer
    • Get a part-time job in your field(s) of interest
    • Pick up a freelance job or two
    • Use your vacation time to explore other industries or career field
    • Take college courses or vocational courses to expand your knowledge and skills
  • True career-jumpers believe the only reliable way to “own” your skill sets involves meticulous preparation. “It is like a road map for a trip,” says Lisa Caldas Kappesser, president of EQ Coaching Solutions and author of The Smart New way to Get Hired: Use Emotional Intelligence to Land the Right Job. “Having a plan reduces the risks involved and decreases anxiety.”

You can read the complete advice for the top articles provided by my Google search by clicking through the links above.

Here’s what I’ve done so far (today) on a personal basis:

  1. Woke up at 4 AM in a cold sweat after having a nightmare about not having a steady paycheck.
  2. Went to my local RaceTrac gas station (A top employer award winner of 2013) and picked some coffee and two donuts.
  3. Fired up an on demand episode of  “Luther” circa season 2013.
  4. Started doing research on the topic of launching a new career with the intent of developing a solid business plan document before going to work this morning.
  5. Got bored and decided to write this blog post instead of doing something serious and meaningful.

Luther just let his top suspect get away via the London tube, but I digress from my procrastinating.

Would anyone like this second donut? I’m outta here.


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The Social Media Volunteers #MTSHRM #TNSHRM13

Social media is now part of the HR profession

Social Media Outposts
Social Media Outposts (Photo credit: the tartanpodcast)

I’m very excited to be part of the Social Media Pit Crew for the  2013 Tennessee SHRM Conference.   It’s always an honor and a privelege to be asked to participate in an event like this.  For me, this will be the third time I have been asked to be a member of the inital social media efforts at a state conference.  In years past, I have been a part of social media teams at state conferences in Florida, Ohio, and Illinois.

Will I see you at the 2013 Tennessee State Conference?

Looking at what Chris Fields and Lyn Hoyt are putting together for Nashville, I can hardly wait for September to get here!  You should be there too!

So what makes going to a state conference as part of a social media team so awesome, especially when it is the first foray into the wild and wooly world of  HR social technology?

It’s the people, the learning, and the networking – pretty much the same reasons that people who don’t use social media much go to the conference. 

Back in 2009, I was part of the first blogging team at HR Florida.  I got invited to serve on that team because of the individual work I did in tweeting out information and sharing the event via social media as a 2008 conference attendee.  In 2010, I became a volunteer leader for HR Florida at the state level, serving as a member of the Program committee, and the leader of the Social Technology team for three straight years.  That led to speaking opportunties at other state conferences, and a volunteer leader position for SHRM National, and many other opportunities too numerous to bore you with here. 

I share this experience not to trumpet my own awesomeness, but rather to quickly illustrate that something as banal and mundane as “tweeting” can actaully lead to transformative moments in your professional career.  None of these opportunities would have come my way without the connections I made through social media.  People I met via Twitter like Sharlyn Lauby, China Gorman, Carol McDaniel, Dave Ryan and Steve Browne have become tremendous professional connections, and opened doors for me in a way that I never expected.

That’s why I volunteer my personal time to attend state conferences and do social media at these conferences.  By paying this time forward, I hope that someone out there in Tennessee will receive the same kind of mentoring and opportunity that I did.  If you are attending the Tennessee conference, please be say hello to me and the rest of the social media pit crew if you see any us. (click through the link for videos from the whole crew)

A Social media primer for SHRM Chapter Leaders

A few years ago, I put together a primer of tips for SHRM state and local chapter leaders looking to get started in social media.  It included the following advice:

Getting your chapter started

  • Look to other chapters for best practices.  HR Florida is a great case study, if I do say so myself.  I would also include Illinois, Ohio, and Louisiana.
  • Consider getting started by adopting with at least one platform if you are not ready to go full tilt.
  • Blogs are great for sharing information
  • Facebook is great for conversation / events
  • LinkedIn groups offers a semi-private platform
  • Develop policy and guidelines
  • You must believe, and lead by example.
  • Let your “chapter”  hair down a little, and have some fun!
  • You must view your audience as a community.
  • Don’t treat your social media platforms like a bulletin board used only for publishing announcements.  If you do, it will fail.
  • Help is available!
  • All SHRM chapters should have a social media person on their leadership team.

 Today I would also add the importance of developing lasting partnerships with sponsors.  SHRM National has built a great relationship with Dice, the Hive and a kickball charity fundraiser that raised more than $11,000 for No Kid Hungry.  Possibilities are unlimited, if you use your imagination.

Special thanks to MissionPoint Health Partners for their conference sponsorship, and CBIZ for providing the social media sponsorship at the 2013 Tennessee SHRM Conference and Exposition.

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