Posts tagged as:

Internet marketing

One Definition of Social Media ROI

January 23, 2012

Social Media ROI not always about the dollars I’ve been thinking about social media ROI for a while.  I still haven’t figured it out.  If you asked, I couldn’t give you a great recommendation on the best metrics to use to prove ROI for your business.   Every brand wants to make a buck or two [...]

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You are always on stage with social media

June 11, 2011

The social media spotlight A quick story about social media and the value of reputation. An HR colleague just hired my wife to do a web design project (smart) via a post from LinkedIn that I noticed and responded to.  She was not the only choice for this project. There were several other bidders. What [...]

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How social media can change your life

May 24, 2011

My latest on Talent Culture Share14 I am currently in the midst of a significant career shift.   Even though I report to an SVP of HR, I am now assigned as the social media community manager for the Fortune 100 company where I work.  My primary responsibility involves using social media tools and platforms to [...]

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Why the Minnesota Nurses Association likes social media

April 10, 2011

Nurses Union using social media successfully The Labor Relations Institute recently featured this example of very capable Facebook messaging of union issues by the Minnesota Nurses Association in their Labor Ink newsletter. Featured success stories from the video include: successfully getting an former HR person and hospital spokesperson fired via a Google “background” check  which [...]

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How to not get a job

January 17, 2011

An HRHistory video episode What is HRHistory? HRHistory is a random series of vlogs featuring me riffing on pretty much anything that come to mind on the topics of HR, labor relations and social media.   Some of the stuff will be some of the crazy stories about things I have experienced working in HR for [...]

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A social media slidedeck from the HR Florida smorgasboard

September 8, 2010

Slide Decks from #HRFL10 are coming out This is a slide deck on social media that was presented on the first day of the recent HR Florida state conference. The presenter was Alison Davis of Davis and Company.   I didn’t get to attend the entire session, but what I saw seemed fair and balanced, and [...]

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Upcoming events for Human Race Horses | Where I will be

August 28, 2010

Image via Wikipedia 2010 Speaking engagements for Michael VanDervort A lot of people read this blog through their readers, and may not click through to the page where I list my speaking engagements.   Here is where I will be speaking for the rest of the year. HR Florida State Conference -  August 30 in Orlando, [...]

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How do you find the time to do social media?

August 24, 2010

 Social media monitoring in 10 minutes a day An often asked question aboiut social media and using it to monitor your brand is “How do I find the time?”   Short answer:  I use a lot of tools to help me aggregate the information I collect, and make it manageable for analysis.   There are many sources [...]

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Socially irresponsible: What the f**k is social media NOW?

July 23, 2010

What the frack? If you were looking for the 2010 version of “What the F**k is Social Media?”, you can watch below. It is awesome as is the content producer, Marta Kagan! What the F**k is Social Media NOW? View more presentations from Marta Kagan. Related articles by Zemanta Social Media Is F**king Addictive (futurelab.net) [...]

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7 pragmatic questions businesses should ask about social media

July 23, 2010

Image via Wikipedia Social Media Addiction doesn’t sell I am a social media geek.  I say that without shame or regret.  I am also a business person who uses social media tools at work every day.  I also advise clients on their use of social media from time to time. Business Knowledge Helps I have [...]

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