Posts tagged as:

Brand

Seven things I have learned about social media since leaving HR

October 2, 2011

How social media keeps me out of trouble at HREvolution I am now batting .500 on HREvolution events.  So far, I have missed all the events held in cities that start with L. That simply sucks, but it’s life.  Since assuming my glamorous new duties as a social media community manager, I simply can’t travel [...]

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Beyond Google alerts: social media brand management tools

March 29, 2011

Monitoring your social media brand is crucial I talk a lot about why it is important for companies to manage their on-line brand.    I challenge companies and their managers to think about social media from two perspectives: How social media can be used to enhance your company brand How social media could be used to damage [...]

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Protect your brand by staking your claim

February 6, 2011

Staking your claim Do you ever worry that the brand of your company could be hacked or misappropriated by parties who may not have your best interest in mind?  You should be. Most companies worry about protecting their trademark, patenting technology and copyrighting their publications.  All this is very important, but all too often they [...]

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A Social media primer for SHRM Chapter Leaders

January 17, 2011

Image via Wikipedia Using social media to push your brand I recently spoke at the HR Florida State Leadership Conference.   My presentation topic was Using social media to push your brand. People who came to the session may have hoped to hear me offer a blueprint for chapters to set up a social media program, [...]

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How to not get a job

January 17, 2011

An HRHistory video episode What is HRHistory? HRHistory is a random series of vlogs featuring me riffing on pretty much anything that come to mind on the topics of HR, labor relations and social media.   Some of the stuff will be some of the crazy stories about things I have experienced working in HR for [...]

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How social media can be used to damage your brand

July 11, 2010

Labor Relations 2.0 – Old tactics with a new twist Here is a pictorial review of how employee relations issues can wind up affecting your brand, and lead to potential lasting brand damage   The driving force behind this campaign is a work stoppage aimed at the Mott’s division of  the Dr. Pepper Snapple Group [...]

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Global Thinking – The employer brand is dead?

December 13, 2009

Over There Thursday with Bill Boorman My “go-to” social networking connector in the United Kingdom, the ubiquitous Bill Boorman make a return guest appearance on HRH with a thoughtful piece on the current state of Brand. I am still working out arrangements, but I am hopeful that I will be able to get myself to [...]

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Your Avatar Means Business!

October 8, 2009

Business Imagery in Virtiual Reality   Take off that Valkyrie bra.  Get rid of the Elton John glasses. Drop that red feather boa!  Stop running amok like Lady Gaga and Madonna on Saturday Night Live! There have been a number of posts recently about the need for social media policies at corporations.  Sharlyn Lauby, the HR [...]

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