February 6, 2011
Image via Wikipedia Message and Medium Matter This post by Trish McFarlane reminded of this piece I wrote a couple of years ago. I liked it back then, and still like it today. Maybe you will too! One of the more irritating things about living in an apartment complex are the constant attempts at outreach [...]
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May 5, 2010
Touchpoints define your brand What is a touchpoint? A touchpoint is occurs each and every time your brand comes into contact with a customer, an employee, or a vendor. When combined, these interactions combine to form the aggregate impressions of your business that is typically referred to as your brand. Companies with great brands work [...]
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