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Posts tagged as:

Advertising

Build a better HR brand by managing your touchpoints

May 5, 2010

Touchpoints define your brand What is a touchpoint?   A touchpoint is occurs each and every time your brand comes into contact with a customer, an employee,  or a vendor. When combined, these interactions combine to form the aggregate impressions of your business that  is typically referred to as your brand.     Companies with great brands work [...]

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Why SHRM should offer SHRM Connect for free!

November 30, 2009

Image via Wikipedia Free: The Future of Business This is an old video featuring Chris Anderson of Wired talking about the idea of “Free”. His idea was so compelling that he wrote a book about it this year. He also gave it away for free when he first released it. In the video, he mentions [...]

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How effective is your message?

November 9, 2009

Image by Getty Images via Daylife Think your plan through This morning I heard an advertisement on WDAE 620 am in Tampa.  It is a major sports talk station here in central Florida, and generates a lot of revenue for Clear Channel.   The sound spot I heard was for a local restaurant chain.  In the [...]

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Fixing HR: Give them what they want

September 27, 2009

Image via Wikipedia Message and Medium Matter One of the more irritating things about living in an apartment complex are the constant attempts at outreach by merchants in the surrounding area.  These business owners rightly view our apartment community as a concentrated mecca of potential business, and they use printed media to let us know [...]

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