Mad science or natural evolution of social?Image by The Economist via CrunchBase
Coming soon, a couple of new offspring from the creators of Twitter that will either enhance your social media experience, or add a couple of more platforms that you won’t have time to use. They are called Medium and Branch.
Medium reinvents publishing, maybe.
Branch reinvents communication, possibly.
What is Medium?
Here is an excerpt of what Medium is from their website, according to Ev Williams:
The Obvious Corporation decided to take on the project of building a new publishing platform from scratch, not just because it’s in our wheelhouse, but because we believe publishing—and media, more broadly—is important. It’s easy to forget this given how much pointless and destructive media is in the world. But there’s also more great stuff than ever before—and we haven’t even scratched the surface of what our smart devices and our networks that connect most of the planet might enable.
Media is still the “connective tissue of society,” as Clay Shirky eloquently put it. And we think it can be better. Better for creators. Better for consumers. Better for the world.
So, we’re re-imagining publishing in an attempt to make an evolutionary leap, based on everything we’ve learned in the last 13 years and the needs of today’s world.
Here is a Medium “Collection” you can check out called “Been There. Loved That.” It looks Pinterest influenced to me.
What is Branch?
Much simpler mission statement here: “We’re building a new way to talk to each other.” Here is an example of what a Branch looks like. Looks like it is Google+ influenced to me.
I’d love to hear if you think you might use either of these platforms.