GIMBAL = Gamechanger for mobile?
Coming soon to a mobile phone near you – contextual awareness. If you haven’t seen this product yet, I highly recommend that you check out the video below that shows the conceptual idea behind this new way of using mobile for marketing and taregting consumers. It’s an absolute certainty that the same concepts will find their way very quickly into the recruting field if this product is impactful as it seems.
According to theirwebsite, GIMBAL™ is a context awareness platform for Android and iOS from Qualcomm Labs. Designed to deliver timely, relevant, personalized content to mobile audiences where and when they need it most. Gimbal understands your customer’s wants, needs and desires, in real time, in the real world.
I’m not the only one excited about the possibilities for this technology. Here’s what Robert Scoble has to say about GIMBAL and how it may alter the future of the mobile phone.