Hyperlocal social media: where to get started

LinkedIn MerlinWizard (Photo credit: Adriano Gasparri)

 How to get started with hyperlocal social media

Yesterday I wrote about the idea of my personal social media use moving in a direction that I termed “Hyper-local social”.   A couple of people have asked me to explain a little more about what I meant by that.  I still use social media to collect information, for my personal networking, and the other broad uses that we have become accustomed to.

Hyper-local social involves finding those small communities and niche pockets inside my broad social network that yield a value for a project, or help me build my knowledge base on a very specific topic or issue.  Some of these places are ad hoc communities I have joined, and some are groups that I have created myself.

Here are some examples, grouped by platform.

Facebook groups:

• Human Resources
• HR Vendors
• Social HR
• Community Managers, Advocates and Evangelists
• Jobs n Career Success

LinkedIn Groups:   <–click to see my full list of LinkedIn groups

• Labor and Employee Relations is my group, and the largest group on LinkedIn related to this topic with over 5,000 members. (Permission to join required)
• ADR, Mediation and Conflict Resolution 
• Labor Union Report – management side news updates on labor unions and labor law
• Social Media in Organizations
• Social Media Marketing
• Many SHRM state chapters have LinkedIn groups Like Illinois SHRM and HR Florida. Some need permission to join.

The key to hyper-local social communities on Twitter is to follow the right hashtag.   The # symbol, called a hashtag, is usedto mark keywords or topics in a Tweet. It was started organically by Twitter users as a way to categorize messages, and is now the primary method of building specific communities inside the Twitter framework.  Check out #Tchat #SHRM #HR #HRFL12 #ohshrm #hrhappyhour #Hrevolution #TalentNet #SHRMchat and others.

Other great resources include community sites like Focus where I am a member of several groups including HR Management and Social Media, and curation sites like scoop.it where you can follow very specific topics like my lists entitled social musings, HR, and Labor and Employee Relations.

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Tagged as: Facebook, Facebook features, Human Resources, Hyperlocal, LinkedIn, Social Media, Social media marketing, Social network, twitter