Three key steps for rolling out your corporate Social Media program
Jay, I think your first three steps for rolling out a corporate social media program are on point.
- Step 1 – Make sure you understand and use the social tools you’re going to be asking the questions about.
- Step 2 – Build the internal organizational relationships necessary to demonstrate that you are not a rogue leader jumping on the newest bandwagon. As the relationships grow stronger internally it will be easier to build the business case necessary to execute on a social media strategy.
- Step 3 - Now ask those questions from a position of strength => big difference as compared to going it alone!
Jay, in looking at those steps, I realized we were missing one key ingredient in the equation to meet the needs of those leaders who need more support than just testing the tools and going on faith.
We’re missing data and metrics. Here’s how to get started working with social metrics.
Now it may seem like a conundrum – how do you measure a conversation that we aren’t taking part in? Here are some basic ideas, and some tools that might help get started for free.
- If you have a corporate website, find out how you can get your Google Analytics data. It lets you see where your traffic comes from, including social.
- Set up a listening post for your brand name on Twitter using Hootsuite or Tweetdeck. You can do the same with your competitors, and gauge their success.
- Investigate potential costs of things like content development, IS time, staffing requirements and give estimates on this. It adds credibility.
- Find successful case studies from organizations similar to your own and show their numbers. It provides perspective.
- Steal shamelessly from all the free content that is out on how to do this process right. Read it. Learn from it. Put the knowledge in play!
That’s what I think, Jay. How about you?
Bonus information: Here’s a resource list to jump-start your success:
- HOW TO Sell Social Media to Cynics, Skeptics & Luddites – Tips, Resources & Advice – UPDATED
- What’s in your social media measurement tool box and why?
- Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources
- 14 free tools to measure your social influence