Question the relevance of social media

Hey Jay – Finally got a chance to respond to your last #NoFearHR post!

A view slightly askew (Photo credit: mvndrvrt)

I don’t know about you, but I have been super busy   It’s made it tough to keep our conversation going for the last couple of weeks, but I’m back.

A couple of weeks ago, you asked me about what I thought about discussing social media with the C-suite, and specifically about how the HR practitioner ought to begin the conversation about the value of social media to an executive team that still uses the term “twittering”?

My first reaction is that educating  your executive team starts with a general discussion of social media  platforms and how they might be a valuable part of an overall corporate communication strategy.   for me that conversation would start with a series of one on one meetings with the members of the leadership team.   I’d want to get their personal take on social media.

I don’t mean their take on whether Facebook is cooler than Twitter.  I’m talking about an open candid discussion with them about social, and what they think of it.  The I’d ask some pointed questions.

• What’s your biggest concern about our company using social media?
• Have you seen any that use social media that you like?  If so, what and why?
• What’s the worst thing that could happen if we go social?
• Has your department dealt with any employee issues related to social media policy matters?
• Would you be interested in seeing how our brand looks in the social media world?

This would be a great start.   Then you could start sharing relevant information and data that would help illustrate and illuminate specifically how social is already impacting your business.   This should help to build the business relationship between the C-suite and HR as it relates to social.

What questions would you ask, Jay?

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Tagged as: #nofeearHR, Business, Facebook, LinkedIn, Marketing and Advertising, Social Media, Social network, twitter, YouTube