Labor Relations 2.0 – Old tactics with a new twist
Here is a pictorial review of how employee relations issues can wind up affecting your brand, and lead to potential lasting brand damage The driving force behind this campaign is a work stoppage aimed at the Mott’s division of the Dr. Pepper Snapple Group by a RWDSU local in New York.
Here are a series of images being utilized by the labor to generate support for their cause, and to bring focus to the Mott’s brand as part of this dispute. Obviously, the intent is to place stress on the Mott’s brand in an effort to get them to alter their current position in the on-going labor negotiations.
Mott’s Snapple Facts
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| From Drop Box |
“What you can do”
Instructions from the website No Bad Apples on how to participate in these efforts.
Show Your Support on Facebook
This image was intended to be uploaded to the Mott’s corporate FaceBook page, along with a note indicating your support of the striking workers. According to reports from various sources, Mott’s has reacted by removing the postings and disabling the ability to upload images to their page.
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| From Drop Box |
Tagging Mott’s Products
These images show instructions on how to download labels from the union website, and use them to go into stores and place labels on Mott’s products. The company has responded to this tactic by filing a lawsuit against the union for trademark violations and potential dilution of their brand.
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| From Drop Box |
R elated articles by Zemanta
- Something’s Rotten at Mott’s (eon.businesswire.com)
- MyUFCW: Mott’s censoring user input on Facebook page (cccentral.posterous.com)
- Mott’s Workers Say They’re Being Juiced (abcnews.go.com)
- Workers go on strike at western NY Mott’s plant (seattletimes.nwsource.com)
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[New Post at The Human Race Horses] How social media can be used to damage your brand http://www.thehumanracehorses.com/2010/0...
RT @MikeVanDervort: [New Post at The Human Race Horses] How social media can be used to damage your brand http://www.thehumanracehorses.com/2010/0...
RT @MikeVanDervort: [New Post at The Human Race Horses] How social media can be used to damage your brand http://www.thehumanracehorses.com/2010/0...
Thanks for sharing this Mike. It’s interesting to see how unions are beginning to use new media sites to promote their views and how explicit they are in their tactics. Amazing.
Twitter: MikeVanDervort
July 11, 2010 at 9:28 am
You bet, Trish. I am seeing more and more of this.
[New Post at The Human Race Horses] How social media can be used to damage your brand http://bit.ly/bj8lXd
on HRH: How social media can be used to damage your #brand http://goo.gl/fb/zOoTb #laborrelations #uncategorized
#connectinghr #hrblogs #hr RT @MikeVanDervort How social media can be used to damage your brand http://bit.ly/bj8lXd
RT @MikeVanDervort: [New Post at The Human Race Horses] How social media can be used to damage your brand http://bit.ly/bj8lXd
Never occurred to me how SM could be used negatively, wow. –>How social media can be used to damage your brand http://bit.ly/c7frtM
RT @MikeVanDervort: [New Post at The Human Race Horses] How social media can be used to damage your brand http://bit.ly/bj8lXd
RT @MikeVanDervort: on HRH: How social media can be used to damage your #brand http://bit.ly/d7gFs3 #laborrelations #hr #efca #shrm #shrm10
How social media can be used 2 damage brand http://bit.ly/cx4L8Y
How social media can be used 2 damage brand http://bit.ly/cx4L8Y #TRU #PRSCamp #CIPD #hrevolution
How social media can be used to damage your brand: RTMikeVanDervortNew Post at The Human Race Horses How social me… http://bit.ly/aOV8Dc
RT @MikeVanDervort: How social media can be used to damage your brand http://bit.ly/cwZHlS
Labor Relations 2.0 – how social media can damage your brand http://www.thehumanracehorses.com/2010/0...
RT @MikeVanDervort: Labor Relations 2.0 – how social media can damage your brand http://www.thehumanracehorses.com/2010/0...
RT @MikeVanDervort: Labor Relations 2.0 – how social media can damage your brand http://www.thehumanracehorses.com/2010/0...
Labor Relations 2.0 – how social media can damage your brand http://bit.ly/cx4L8Y
RT @MikeVanDervort: Labor Relations 2.0 – how social media can damage your brand http://bit.ly/cx4L8Y
RT @MikeVanDervort: Labor Relations 2.0 – how social media can damage your brand http://bit.ly/cx4L8Y
@SBworkforce Labor Relations 2.0 – how social media can damage your brand http://bit.ly/cx4L8Y
RT @MikeVanDervort: Labor Relations 2.0 – how social media can damage your brand http://bit.ly/cx4L8Y
Go on wit ur bad self @UFCW RT @banditelli Labor Relations 2.0 – how social media can damage your brand http://bit.ly/cx4L8Y
RT @banditelli: RT @MikeVanDervort: Labor Relations 2.0 – how social media can damage your brand http://bit.ly/cx4L8Y @unionmaidn
RT @JBotari: RT @banditelli: RT @MikeVanDervort: Labor Relations 2.0 – how social media can damage your brand http://bit.ly/cx4L8Y @unionmaidn
RT @JBotari: RT @banditelli: RT @MikeVanDervort: Labor Relations 2.0 – how social media can damage your brand http://bit.ly/cx4L8Y @uni …
How social media can be used to damage your brand http://goo.gl/XeIV
@Motts & DPS damaging their brands by refusing 2 give workers a fair deal http://bit.ly/cx4L8Y They better get serious about #justiceatmotts
RT @UFCW: @Motts & DPS damaging their brands by refusing 2 give workers a fair deal http://bit.ly/cx4L8Y They better get serious about #justiceatmotts
How social media can be used to damage your brand: Mott's division of the Dr. Pepper Snapple Group by a RWDSU loca… http://bit.ly/b74iXs