Insights on Social Media

Why Social Media Matters in Human Resources

This is the 3rd of 4 interview vignettes that I shot for Jobing at the HR Florida State Conference and Exposition.  In this one, I share my views on why social media is more than a fad, and why human resources professionals need to understand social media and how it works.

I will be sharing more thoughts on this subject when I speak to the Suncoast Human Resource Management Association in St. Petersburg, Florida on July 14, 2010.  If you wish to attend, you can register here. T

Topics I will cover include:

• A quick overview of the social web and tools like Facebook, twitter and blogs.
• Why social media is a critical competency for HR.
• How various groups, including your own employees may be using social media to damage your brand, and how to protect yourself.
• How these tools can help you maintain positive employee relations.

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• 7 Steps to Creating and Cultivating a Brand in Social Media (briansolis.com)
• Social Media Facts and Figures (slideshare.net)
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• Overview of Pepsi’s social-media efforts (e1evation.com)

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Tagged as: Blog, Business, Facebook, HR Florida State Conference, Human Resources, Marketing and Advertising, SHRMA, Social Media, Social web, Suncoast Human Resource Management Association