Improving Employee Communications via Social Media

Social Networking: Why Your Company Can’t Afford to Ignore It

December 17, 2009
1:30 – 3:00 PM (Eastern)

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Twitter. MySpace. Facebook. The list goes on and on. These popular social networking sites may have started as a platform for teenagers to stay in touch with their friends, but today they are a powerful force in politics, business, and consumer behavior. The popularity of social media has exploded as more and more adults and working professionals are communicating online. Corporate America has reacted in a variety of ways, from outright bans on employee use of social media to embracing it head-on, without looking at possible consequences.

In this presentation, we are going to look at crafting a sensible approach to social media, and just what that approach can do for your company. Dismissing this medium as a fad can have dire consequences, both internally and externally. With 80% of Internet users participating in some sort of social networking, you can’t afford to let these online conversations take place without your involvement.
Learning Objectives:

Describe what “social media” includes, and why it’s here to stay.

Discover many of the advantages of incorporating social media into your employee communications strategy.

Reveal some of the most common dangers, pitfalls and downsides to avoid.

Receive actionable next steps for your organization’s use of social media.

Presented by:

Walter E. Orechwa is Chief Executive Officer and Owner of Projections, Inc. He has been working in employee communications since 1984, when he earned a BA in Broadcasting and Public Relations from Mississippi State University.

Walter’s company, Projections, has been perfecting the art of employee communications with small to Fortune 500 size companies across the U.S. and Canada. In 2009, Projections was recognized as one of the fastest-growing private companies in America, by Inc. magazine.

Projections began producing employee communication slide shows over 30 years ago, and the company has constantly evolved as the media and formats have changed. From slides into video, DVD, websites, eLearning and today’s Social Media and Web 2.0., there has always been one constant – the message is what matters. Projections’ highly skilled team of professionals delivers vital information to employees world wide every day.

Mike VanDervort has two decades of HR experience at some of the top Fortune 500 and Great Place to Work employers, Michael VanDervort is an eclectic HR professional with an extraordinary curiosity about how things work.

By day Michael does web research and “think-tank” projects on human resources issues.

By night, Michael writes about human resources and business topics related to social media, human resources, employee relations, the culture of organizations, leadership and best business practices.
Who would benefit from this program:

Managers

Directors

Executives

Supervisors

Continuing Education:

This is a CEU presentation. Earn 0.15 CEU credits for attending. For a list of organizations accepting this CEU, please visit http://www.iacet.org/content/accepting-ceus. html.

This Program has been approved for 1.5 CM Continuing Education Credits. Please visit www.icpm.biz for more information
Product Options:

Audio Conference Only: $199.00
Audio Conference Only with Manager’s Edge Newsletter: $280.00

Audio Conference CD Only: $219.00 (includes S&H)
Audio Conference CD Only with Manager’s Edge Newsletter: $300.00 (includes S&H)

Audio Conference + CD: $289.00 (includes S&H)
Audio Conference + CD with Manager’s Edge Newsletter: $370.00 (includes S&H)

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Manager’s Edge is a monthly newsletter that will help you face real-world issues so you can be a great communicator, a super motivator, an extraordinary leader, a motivational manager as well as helping you boost your own productivity. Written in a concise, quick-read format that will take you just 15 minutes a month to read, Manager’s Edge will actually save you time by alerting you to power productivity techniques you can put into effect right away.

If you have problems registering online, or have any questions, please call our customer service department
at 1-800-431-7571.

Length: 1 hour 30 minutes

Live event registration fee includes: one telephone connection, presentation materials and unlimited participant attendance at your site.

View more presentations from Michael VanDervort.