Bill Boorman and The 9th “Wonder” of the World

by Michael VanDervort on September 24, 2009

Over There Thurs­day  — the United Kingdom

Bill Boorman and Jill Elswick at Recruitfest 2009

Bill Boor­man and Jill Elswick at Recruit­fest 2009

In this edi­tion of Over There Thurs­day, we head from the Sav­age Truth of Aus­tralia to the United Kingdom.

This week, we have a guest post from a for­mi­da­ble Eng­lish recruiter who crafted this post while fly­ing from the United King­dom to Canada where he was last seen chas­ing Maren Hogan through a park, if the tweets are to be believed.

Accord­ing to the offi­cial bio on his web site, Bill Boor­man is some­thing of a vet­eran in the recruit­ing busi­ness despite start­ing at a ten­der young age.   Bill must be stub­born, since he was told by his first employer that he would never have a suc­cess­ful career as a recruiter.   Today, he IS a suc­cess­ful recruiter, an inter­net celebrity, and a world traveler.

This post is going up late on Thurs­day night because as Bill told me on Twit­ter, “he had to fit it in around #Recruit­fest.”   I appre­ci­ate you doing that Bill, and now my blog is yours!  I hope you enjoy Bill and his pon­der­ing about the cur­rent state of HR in the UK.

The Role of Human Resources

I’ ve been sit­ting on a plane fly­ing to Toronto for the last 6 hours trav­el­ling to #Recruitfest09.   I’m excited about the trip which makes me a lit­tle giddy, and the tribe of chil­dren play­ing the kick the seat com­pe­ti­tion behind me are not help­ing me sleep.

I don’t know about you, but its at times like this that I start to pon­der the big life and busi­ness issues that I don’t have the time or incli­na­tion to won­der about when I have a real life com­ing at me 100 miles an hour that I need to con­tend with.

Things like how the world gov­ern­ments are going to plug the finan­cial hole of all of our cash “leant “ to the banks, if the same said banks were charged inter­est and fines when THEY exceeded their over­draft limit, (an unau­tho­rised bor­row­ing fee?).

Why there is always one sock left in the wash­ing machine but never a pair?

Aand most puz­zling of all, what exactly is it that peo­ple who work in HR do?

I’ve worked in and around third party recruiters for the last 27 years, it’s actu­ally all I’ve ever done.   Dur­ing this time I have had a whole range of expe­ri­ences work­ing with and advis­ing HR Man­agers, most recently in rela­tion to Social Media Recruiting.

In terms of the rela­tion and the role, it has undoubt­edly changed each year.

In the old days when I started out, HR was seen as everyone’s favourite “aunt”, the place you went if you had an embar­rass­ing prob­lem or needed a cud­dle.    HR ran the pay­roll and other staff related but had lit­tle to do with what really got done.

Through the 80’s, the HR Man­agers became the keeper of the vacan­cies.   You guarded them from the evil recruiter like me with a wooden stake and woe betide if I spoke to the line Manager.

The 80’s also brought with it change man­age­ment, upsiz­ing, down­siz­ing and other labelled trans­ac­tions.     Busi­ness began to realise that actu­ally peo­ple were quite impor­tant to the suc­cess of the business.

Per­haps there was a place to involve HR in the strat­egy and allow them both a voice and a brain.    They could of course take respon­si­bil­ity when the inno­cent   employ­ees were restruc­tured from employed to unem­ploy­ment sta­tus.     HR also became the bas­tion of the buzz­word, what is per­mit­ted under cor­po­rate law, and what wasn’t.

And so to today.

” What does HR do?”

It seems to be an all encom­pass­ing role.     HR has become a dri­ver rather than a pas­sen­ger in busi­ness strat­egy.     The recog­ni­tion that the most impor­tant thing in busi­ness suc­cess is the peo­ple has ele­vated those with respon­si­bil­ity for pro­vid­ing and keep­ing them.

The HR role now is a mix of plan­ning, recruit­ing, main­te­nance, train­ing and devel­op­ing. It is as tar­geted as any other sales or recruit­ing role.

Good HR peo­ple think like recruiters and are the keep­ers of the employer brand.

It’s a huge role that’s hard to define, dic­tated by company/corporate size.

You have to hire, develop, keep and main­tain the work­force, while ensur­ing no body sues you.

In con­clu­sion, all HR Roles are dif­fer­ent and are a spe­cial breed.   Increas­ingly I would expect the role to be focussed on tal­ent reten­tion as well as tal­ent finding.

HR need to part­ner with recruiters and other third party sup­pli­ers to get the best out of them.

Time to break down the walls and estab­lish rela­tion­ships.   The role of HR is as the selec­tor of the right part­ners, and to keep build­ing the rela­tion­ships for the ben­e­fit of the busi­ness.   Because the role reaches in to so many areas, all HR pro­fes­sion­als need a clear job spec­i­fi­ca­tion with defined tar­gets and objec­tives against expec­ta­tion.   Be very clear on what you do and review it often.

Enjoy the ride!

@Bill­Boor­man

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September 25, 2009 at 6:17 am
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{ 13 comments… read them below or add one }

1 laurie ruettimann
Twitter: lruettimann
September 26, 2009 at 12:11 am

I’ve been think­ing about some­thing, Bill. Tell me if I’m wrong. I think HR suf­fers from the fact that it’s been emas­cu­lated. It’s a pro­fes­sion filled with pow­er­less women (for the most part). So if you want to add value in the human cap­i­tal space, you dis­par­age HR and try to build up another func­tion — like recruit­ing — which most would argue is HR-lite.

This isn’t fleshed out very well, but there is a his­tory of pro­fes­sional jobs (wait­ers, sec­re­taries, gov­ern­ment posi­tions) that move from male-dominated roles to female-dominated roles and lose stature and influence.

Is the dis­like of HR due to the fact that the depart­ment is staffed with pow­er­less women?

Okay, I’m going to bed.

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2 mikevandervort
Twitter: MikeVanDervort
September 26, 2009 at 3:54 am

@Laurie

I have been think­ing that HR has allowed itself to become like the yel­low pages they keep dump­ing on my porch. Peo­ple still pay to use it. Peo­ple still get paid to make sure the the prod­uct is placed in the hands of the pub­lic. It’s just that the prod­uct being deliv­ered is all that that use­ful in the form in which it is is now being delivered.

Also not fleshed out very well, but I just got up.

And I am going back to bed now as well.

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3 Lisa Rosendahl September 26, 2009 at 9:00 am

well, not all HR women are pow­er­less, is yellowpages.com progress (not), and I am ready for the ride. Wait, I may already be on it. Not fleshed out at all, just got up, can’t go back to bed. darn!

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4 Beth N. Carvin September 26, 2009 at 10:43 am

Inter­est­ing post. I think you’ve done a good job sum­ming up some of the his­tory and trans­for­ma­tion over time in HR.

My def­i­n­i­tion of HR today is pretty sim­ple. It’s pro­vid­ing the orga­ni­za­tion and its lead­ers with advice, guid­ance and pro­grams on all things people.

I also agree with Lau­rie that there is some degree of min­i­miz­ing the role of HR due to it being the one busi­ness pro­fes­sion that is dom­i­nated by women. I don’t agree though that the depart­ments are filled with pow­er­less women. Instead I think it’s the per­cep­tion by some of the old boys in senior man­age­ment posi­tions . Some still have no idea on the bot­tom line enhanc­ing guid­ance that their own HR divi­sion can provide.

I once heard that there is a per­cep­tion by most that pro­fes­sional women are either com­pe­tent or nice — but not both. If that is true then there are a lot of Execs (male and female) that believe they have a bunch of nice but not com­pe­tent peo­ple sit­ting in their HR department.

But these women of HR aren’t pow­er­less. They sim­ply have to stop wait­ing to be asked for their help. HR women (and men) need to get in there and con­tribute on all-things-people whether they are asked or not.

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5 Mervyn Dinnen September 26, 2009 at 11:18 am

Very inter­est­ing point from Lau­rie. I’m an HR Recruiter in the UK and would agreee that there does seem to be a far greater num­ber of women than men in the pro­fes­sion, par­tic­u­larly at Man­ager and Busi­ness Part­ner level (it’s quite telling that it’s not really the case at Direc­tor level).

What I have noticed though is that over the last 5 years or so HR teams seem to have grown in size. For exam­ple I have spo­ken to com­pa­nies who, pre-recession, may have had 8 or 10 peo­ple within an HR team, but may only have 800‑1000 employ­ees. It doesn’t seem uncom­mon to have an HRD, 2 Man­agers, 2 Offi­cers, an Assis­tant, a Recruit­ment Man­ager (often sits within HR in SMEs), L&D Man­ager, ER Con­sul­tant, and often an interim is called in for spe­cial projects.

Makes me won­der if some HR teams have become too inward look­ing, build­ing from the top down, maybe too con­cerned with struc­ture, sys­tems and process with not enough time spent on strategy.

Just a theory…intertested to hear your thoughts.

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6 mikevandervort
Twitter: MikeVanDervort
September 26, 2009 at 11:22 am

@Mervyn — You have nailed one the main causes for the “down­fall” of HR. The HR lead­er­ship at too many com­pa­nies tends to focus on these like pre­ven­tion and risk avoid­ance rther than expend­ing energy and resources on things that will improve their ser­vice deliv­ery or expand their value propo­si­tion as an orga­ni­za­tion, like doing more for the employees.

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7 Paul Paris September 26, 2009 at 11:21 am

Has HR become the way it is because of the Com­pany or is it because of our Soci­ety? Isn’t part of the rea­son many HR areas are the way they are today because of soci­ety and cul­ture.
Those days as Bill said when HR was a place to go when you needed a hug or talk to some­one about an embar­rass­ing prob­lem have long gone. They have now become a place where peo­ple are afraid to give advice or put their arm on someone’s shoul­der and say don’t worry kid or don’t worry Paul or Mary just do your job and things will work out. Why, because of fear of being sued or that if they go back to the Man­ager and they ques­tion their author­ity about what is hap­pen­ing in an area it get blown out of por­tion, esca­lated up to their boss and all of a sud­den what the HR per­son thought was a let’s see if we can resolve this mat­ter is now a let’s see who has more power bat­tle. We live in time when you are guilty until you are proven inno­cent. Peo­ple suing Com­pa­nies and Cowork­ers have become a norm; peo­ple don’t feel com­fort­able dis­clos­ing issues for fear of reper­cus­sions. Cor­po­ra­tions have HR employ­ees attend classes on how to avoid con­flicts in the work­place yet rep­ri­mand HR when they don’t step in and stop a con­flict from hap­pen­ing.
HR Gen­er­al­ist in many com­pa­nies have become Work­place Coör­di­na­tors who have less respon­si­bil­i­ties and smaller salaries. Recruit­ing in many Com­pa­nies is an area unto itself and no longer con­sid­ered part of HR.
HR out­sourc­ing has become some­thing many com­pa­nies started to move towards where in an effort to save money peo­ple have now become SS#’s for some­one in a call cen­ter in a for­eign coun­try who don’t know you from the next caller but has all your per­sonal infor­ma­tion.
Soci­ety and how peo­ple have responded to the change in our soci­ety today is mak­ing mat­ters harder for HR. Many HR pro­fes­sion­als have built a wall around them­selves and let no one in. In this time when the inter­net has become the eas­i­est way to com­mu­ni­cate peo­ple no longer pick up a phone and say hello they either ask you to leave a voice­mail mes­sage or send them an e-mail, tweet or text mes­sage.
I remem­ber work­ing for a com­pany who had a staff of about 450 employ­ees and every­one knew one another and would look out for each other as they expanded to be a leader in their indus­try they later merged with another com­pany. It was obvi­ous the clash of per­son­al­i­ties was going to be a prob­lem. After a cou­ple of months it began to hap­pen and HR was being inun­dated with com­plaints to a point that one day when I came to work there was a lock on the entrance to the HR Depart­ment and you could only get in if buzzed in by secu­rity. How sad that the depart­ment where peo­ple would go and talk about their prob­lems or seek advice became a place where no one wanted to lis­ten any­more.
I speak to many HR Pro­fes­sional who are part of my Social Net­work and through SHRM, many of whom are unem­ployed and they can’t under­stand why they are hav­ing a hard time find­ing work as are many oth­ers but some­times I won­der if it will take some of these HR peo­ple longer to find a job because per­haps they were that per­son who when­ever a Recruiter would call to try and get a con­tract or a employee would need to speak with some­one they were that per­son who never had the time or didn’t need out­side recruiters help­ing them do their job but now they need them to find one. Like I said the other day on Twit­ter” HR is a large Indus­try but a small world” peo­ple remem­ber how they were treated.
So while Employ­ers have had a lot to do with the change in HR look­ing at them as the place to lay the blame when Cor­po­rate Mishaps occurs. Soci­ety and it’s per­cep­tion of HR has in my opin­ion is the biggest con­trib­u­tor. After all has any­one not ever heard a Hir­ing Man­ager say that HR has never done any­thing for them?

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8 Frank Zupan September 26, 2009 at 8:15 pm

BB: “What does HR do?”
FZ: What­ever the busi­ness strat­egy requires, my dear boy.

Cer­tain busi­ness strate­gies and cycles require HR to be inno­v­a­tive. By using pro­gres­sive meth­ods and tools to attract, retain, and develop human cap­i­tal within the orga­ni­za­tion, HR can be a key con­trib­u­tor to the growth of any enterprise.

Con­versely, other busi­ness strate­gies and cycles require HR to be “steady state”, pro­tec­tor of the realm, mit­i­ga­tor of risk, and defender of the cor­po­rate honor. A qual­i­fied employ­ment attor­ney always helps in this mode.

Yet other busi­ness strate­gies and cycles may require a com­pos­ite of var­i­ous com­pe­ten­cies, tasks, and objec­tives. Imag­ine head­ing HR whilst acquir­ing a like-sized firm and being given the man­date to trim head­count by 20% in order to finance the trans­ac­tion. This would require HR to suc­cess­fully bal­ance growth, pro­tec­tion, and reduc­tion all in one strategy/cycle.

You cor­rectly point out that HR has changed con­sid­er­ably over the past gen­er­a­tion. I believe suc­cess­ful orga­ni­za­tions through this time period (read Good to Great by Jim Collins) demon­strate adapt­abil­ity of HR, and thus adapt­abil­ity of the entire orga­ni­za­tion. Tak­ing this thought fur­ther, we may progress the inquiry from “What does HR do?” to how does HR do it?

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9 Steve Boese September 26, 2009 at 8:25 pm

It is inter­est­ing that some of the pro­fes­sions that are male-dominated (hard sci­ences, engi­neer­ing) see a con­stant stream of ini­tia­tives aimed at increas­ing the par­tic­i­pa­tion of females in the related edu­ca­tional pro­grams. These of course try to effect the gen­der bal­ance in the pro­fes­sional ranks of the dis­ci­pline. But has any­one ever seen a pro­gram for increas­ing the num­ber of men in HR? Does soci­ety place a higher value on sci­ence and tech­nol­ogy, and thus pro­mot­ing more women into those pro­fes­sions can be gen­er­ally seen as impor­tant, and ben­e­fi­cial for every­one?
Why are there no calls from edu­ca­tors or national HR orga­ni­za­tions to ‘Get more men in HR’? Is it more of a soci­etal issue that we con­sis­tently de-value what are per­ceived to be ‘soft’ skills that make up most of the HR function?

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10 Jessica Miller-Merrell September 26, 2009 at 11:03 pm

HR is very much right now in a trans­for­ma­tional period and grow­ing divi­sion where there are haves and have nots. The haves are strate­gic thinkers who are business-minded and focused on cre­at­ing rev­enue gen­er­at­ing growth to the busi­ness through recruit­ing, reten­tion, train­ing and devel­op­ment, and lever­ag­ing social media. The have nots are bit­ing their nails over dress code pol­icy and plan­ning employee anniver­sary and birth­day par­ties. Until the have nots get the hint, the indus­try will never be taken seri­ously as a strate­gic busi­ness part­ner.
It is impor­tant for HR to become an leader and emerg­ing func­tion of the busi­ness and must do this by mov­ing beyond their desk and under­stand­ing the busi­ness and build­ing rela­tion­ships with lead­ing pro­fes­sion­als both inside and beyond the HR industry.

Jes­sica Miller-Merrell, SPHR
@blogging4jobs
http://www.blogging4jobs.com

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11 mikevandervort
Twitter: MikeVanDervort
September 27, 2009 at 7:26 am

Wow, I wish @BillBoorman were here to write the replies!

@Lisa — let me know when you flesh it out. You know you will!

@Beth — I agree. You are already at the table. Act like it!

@Mervyn — already replied to you. Look for­ward to see­ing your blog posts!

@Paul — Soy­lent Green is peo­ple. Peo­ple are HR. HR looks and acts like peo­ple. We need to be bet­ter if we are the lead­ers and influ­encers of people.

@FrankZupan — You have hit the nail, as they say, dear boy. HR by its very role is com­pelled to be the ser­vant of all, the mas­ter of none. Unfor­tu­nately, that doesn’t work. And when you lead by mas­tery and cre­ate noth­ing, peo­ple see you as use­less bureau­cracy. That needs to change.

@Steve — C’mon, in the real man’s world, men make things or tell peo­ple what to do and stuff like that. Men who can’t do that obvi­ously go into the more “nur­tur­ing” depart­ments where they will fit in better!

@Jessica — Build­ing rela­tion­ships never hurts

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12 Bill Boorman September 27, 2009 at 12:14 pm

Wow,
Not the responses i was expect­ing but inter­est­ing just the same, not been called “My dear boy” for some time. (Since i was a boy in fact, some 30 or so years ago!).
When i wrote this post i had not con­sid­ered the polit­i­cal argu­ments, the man/women imbal­ance or polit­i­cal corect­ness. Maybe this is the prob­lem. the HR fra­ter­nity is spend­ing too much time and energy on the pol­i­tics and jus­ti­fi­ca­tion of pur­pose and not enough on def­i­n­i­tion. I was inter­ested to note that there was lit­tle writ­ten about what HR do for the employ­ees — cur­rent and future. To me, this should be the essence of the HR Role. I think the role will be dif­fer­ent in every organ­i­sa­tion but essen­tialy this should be the focus from strat­egy through to deliv­ery. HR should encom­pass all things peo­ple rather than all things polit­i­cal. Those in an HR Role should define what they think their role is and how far respon­si­bil­i­ties (and account­abil­ity) should reach to iden­tify what you should be deliv­er­ing. Once this is iden­ti­fied you can then plan and deliver as the link between the com­pany and the employee. The big­ger the com­pany, the more roles will be needed such as ded­i­cated recruit­ing. To me, this is still HR under a dif­fer­ent name, co-ordinated by a head of HR who has some teeth at senior level.
One real chal­lenge HR does face (and i was very famil­iar with this in cor­po­rate life) is that in per­cep­tion terms it is often the case of HR as the mes­sen­ger of the can do, and can’t do, and as the mes­sen­ger get­ting shot! You need to be clear that you are com­mu­ni­cat­ing THE law not YOUR law! There is a part of the role as a bas­tion of pro­tect­ing the com­pany from lit­ti­ga­tion. HR Depts will be judged by how many times the com­pany fails in a law suit, and as such you are the pro­tec­tors and the edu­ca­tors. This will never make you pop­u­lar.
HR needs deff­i­ni­tion in the organ­i­sa­tion and you should be a part of that deff­i­ni­tion process. At the moment it seems very vague to an outsider.

Shoot me down then!

@BillBoorman

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13 mikevandervort
Twitter: MikeVanDervort
September 27, 2009 at 5:20 pm

Bill, my dear boy.…you should be able to bot­tle and sell this!

Maybe this is the prob­lem. the HR fra­ter­nity is spend­ing too much time and energy on the pol­i­tics and jus­ti­fi­ca­tion of pur­pose and not enough on def­i­n­i­tion. I was inter­ested to note that there was lit­tle writ­ten about what HR do for the employ­ees – cur­rent and future. To me, this should be the essence of the HR Role. I think the role will be dif­fer­ent in every organ­i­sa­tion but essen­tialy this should be the focus from strat­egy through to deliv­ery. HR should encom­pass all things peo­ple rather than all things political.

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